Powerbuilding Dearbh-aithne Brannd by Anton Bukoros is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
UmhaGrafaig· 2025
Powerbuilding Dearbh-aithne Brannd
Duais Umha A' Design Award Winner in Grafaig Category
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The Design
About Powerbuilding Dearbh-aithne Brannd
'S e pròiseact fallaineachd à New York a th' ann am PowerBuilding a tha a' cothlamadh saidheans agus trèanadh. Tha an siostam lèirsinneach air a thogail air eileamaidean grafaigeach: tha cearcallan a' riochdachadh beathachadh, tha siogsagaich mar shamhla air slàinte, agus tha loidhnichean dìreach a' seasamh airson neart. Tha an dealbhadh a' cothlamadh dà chruth-clò: cruth-clò teicneòlach aon-bheàrn agus cruth-clò grotesk trom, a' riochdachadh cumhachd. Tha am bann-dath stèidhichte air caisead dearg gu gorm, a' cuideachadh am brannd seasamh a-mach bho fhuasglaidhean cumanta ann an gnìomhachas fallaineachd nan SA. 'S e an toradh dearbh-aithne lèirsinneach aonaichte, so-sgèileachaidh thar mheadhanan didseatach is clò-bhuailte.
The Recognition
About the Duais Umha A' Design Award
Tha Powerbuilding Dearbh-aithne Brannd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Powerbuilding Dearbh-aithne Brannd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Powerbuilding Dearbh-aithne Brannd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - Tags
- Identity, Logo, Sport, Brand Identity
- Production Technology
- Digital printing
- Design Challenge
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- Research
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- Inspiration
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- Project Duration
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- Operation Flow
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - Team Members
- Anton Bukoros
- Image Credits
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
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