Batchwell Pròiseact Branndaidh by Po-Hsuan Chu

Batchwell Pròiseact Branndaidh by Po-Hsuan Chu is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2025

Batchwell Pròiseact Branndaidh

by Po-Hsuan Chu

Client: Batchwell

Duais Umha A' Design Award Winner in Grafaig Category

12,583
Verified Award Winner
Verify Award Status for #170942

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Batchwell Pròiseact Branndaidh

Tha pacadh ath-shamhlaichte Batchwell a' cothlamadh bòidhchead retro ùr-nodha dàna le ceàrdachd ghrinn, a' cruthachadh dealbhadh iongantach a thaobh lèirsinn ach glè fheumail. Tha dathan beòthail agus clò-bhualadh glan a' neartachadh làthaireachd air an sgeilp, fhad 's a tha pocannan aotrom agus saiseidean nàdarra a' dèanamh cinnteach à cleachdadh gun saothair. A' cothromachadh càileachd cheàrdail le goireas, tha an dealbhadh a' leigeil le luchd-cleachdaidh cocktailean air leth a mhealtainn uair sam bith, àite sam bith. Tha gach mion-fhiosrachadh a' leasachadh eòlas an òil, a' dèanamh cocktailean ceàrdail nas ruigsinneach agus nas tlachdmhor le oidhirp as lugha.

The Recognition

About the Duais Umha A' Design Award

Tha Batchwell Pròiseact Branndaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Batchwell Pròiseact Branndaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Batchwell Pròiseact Branndaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Dimensions & Packaging: Packaging: 6.5” x 8” x 3”
Tags: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Production Technology: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Design Challenge: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Research: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspiration: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Project Duration: Duration: 2023-2024
Location: VENICE BEACH, CA
Operation Flow: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.