Sawamura Award 2024 Prìomh Lèirsinn Tachartais by Takuma Tahara

Sawamura Award 2024 Prìomh Lèirsinn Tachartais by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2025

Sawamura Award 2024 Prìomh Lèirsinn Tachartais

by Takuma Tahara

Client: SAWAMURA Inc.

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #171707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Prìomh Lèirsinn Tachartais

'S e prìomh dhealbh lèirsinneach a th' ann an Duais Sawamura 2024 a chaidh a chruthachadh airson tachartas companaidh do luchd-obrach ùr, a chaidh a chumail ann an taigh-cluiche traidiseanta Kabuki ann an Kyoto, Iapan. B' e cuspair an tachartais traidisean agus ùr-ghnàthachadh. Chaidh litrichean an fhacail KABUKU a tharraing le clò-ghrafachd eadar-mheasgte, gus am bi gach litir ag obair mar litir agus mar dhealbh le chèile. Chaidh dathan agus pàtranan traidiseanta Iapanach a chaidh a thoirt bhon taigh-chluiche a chur còmhla ri sgeama dhathan ùr. Chaidh am prìomh dhealbh lèirsinneach a chur an sàs air teisteanasan, cuiridhean air an cumadh mar thiogaidean taisbeanaidh, seulaichean agus sanasachd, a' toirt coltas aonaichte don tachartas.

The Recognition

About the Duais Airgid A' Design Award

Tha Sawamura Award 2024 Prìomh Lèirsinn Tachartais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Sawamura Award 2024 Prìomh Lèirsinn Tachartais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Sawamura Award 2024 Prìomh Lèirsinn Tachartais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara