94Hilook Dealbhadh Dearbh-aithne Corporra le Eason Liu and Elvis Ku

Tha 94Hilook Dealbhadh Dearbh-aithne Corporra le Eason Liu and Elvis Ku na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2026

94Hilook Dealbhadh Dearbh-aithne Corporra

le Eason Liu and Elvis Ku

Neach-ceannach: DaDao International Brand Research & Design Institute

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

7,607

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #174826

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn 94Hilook Dealbhadh Dearbh-aithne Corporra

'S e siostam dearbh-aithne corporra a th' ann an 94HiLook a chaidh a chruthachadh airson bùth hibrid a tha a' cur còmhla mòr-bhùth taghte, taigh-bìdh yakiniku agus bàr cofaidh. Tha an suaicheantas a' measgachadh adhaircean tairbh, earball èisg agus an àireamh 94 gus taghadh de thoraidhean bho thìr is muir a riochdachadh. Tha am pailead dearg is dubh air a bhrosnachadh le obair-làcair Iapanach, le òr, gorm agus liath-ghlas mar dhathan taice. Tha an dealbhadh a' toirt iomradh air spiorad nan ceàrdairean ann am Margaidh Tsukiji ann an Tokyo. Bidh riaghailtean co-dhealbhachd modúlach a' cur na dearbh-aithne an sàs air soidhnichean, pacaideadh, aghaidh na bùtha agus na meadhanan sòisealta.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha 94Hilook Dealbhadh Dearbh-aithne Corporra air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi 94Hilook Dealbhadh Dearbh-aithne Corporra na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh 94Hilook Dealbhadh Dearbh-aithne Corporra a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Tomhasan & Pacadh: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tagaichean: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Teicneòlas Cinneasachaidh: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Dùbhlan Dealbhaidh: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Rannsachadh: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Brosnachadh: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Faid a' Phròiseict: The project finished in 2025 in Taiwan.
Sruth Obrachaidh: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.