Yuplet Branding Dearbh-aithne Chorporra by Jake Wilkins

Yuplet Branding Dearbh-aithne Chorporra by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2026

Yuplet Branding Dearbh-aithne Chorporra

by Jake Wilkins

Client: Yuplet

Duais Umha A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Dearbh-aithne Chorporra

'S e dearbh-aithne chorporra a th' ann am Branndadh Yuplet a chaidh a chruthachadh airson margaid de thoraidhean làmh-dhèanta agus seasmhach. Tha an siostam stèidhichte air motif corran-gealaich, air a chur an sàs gu cunbhalach air feadh a' chomharra-fhacail shònraichte, na h-ìomhaigheachd, nan dealbhan agus nan co-dhealbhachdan. Tha uaine beothail a' comharrachadh eòlas an luchd-ceannaich, fhad 's a tha purpaidh saidhbhir a' stiùireadh an luchd-reic, a' toirt comharra lèirsinneach soilleir do gach buidheann chleachdaichean. Tha cumaidhean cruinne, iomsgaradh làidir agus comharran mobile-first, a chaidh a tharraing bho rannsachadh le luchd-cleachdaidh nas òige, a' leudachadh na dearbh-aithne thairis air puingean-suathaidh didseatach agus clò-bhuailte. Chaidh na maoinean didseatach ullachadh ann an cruth vector.

The Recognition

About the Duais Umha A' Design Award

Tha Yuplet Branding Dearbh-aithne Chorporra air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yuplet Branding Dearbh-aithne Chorporra na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yuplet Branding Dearbh-aithne Chorporra a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins