Intelligent Creativity Forum Dearbh-aithne Lèirsinneach by Yuxin Feng

Intelligent Creativity Forum Dearbh-aithne Lèirsinneach by Yuxin Feng is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2026

Intelligent Creativity Forum Dearbh-aithne Lèirsinneach

by Yuxin Feng

Client: Nanjing University of Finance & Economics, School of Art & Design

Duais Umha A' Design Award Winner in Grafaig Category

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The Design

About Intelligent Creativity Forum Dearbh-aithne Lèirsinneach

'S e dearbh-aithne lèirsinneach a th' ann an Intelligent Creativity Forum a chaidh a chruthachadh airson sgoil ealain is dealbhaidh. Tha an dearbh-aithne air a togail bho na litrichean D agus I, a tha air an sgaradh agus air an ath-chur ri chèile ann an cruth geoimeatrach fiùghantach. Tha na modalan air an cur mu seach air axis 45 ceum, a' leantainn loidsig iso-mheatrach ailtireachd. Tha na sreathan a' cruthachadh eadar-obrachadh trì-thaobhach eadar cruth cruaidh agus fànas falamh. Tha an structar neo-cho-chothromach a' toirt iomradh air aonadh inntleachd dhidsiteach agus smaoineachadh cruthachail. Tha griod modalach a' cumail an t-siostaim ciallach, agus tha an obair-ealain vector air a cur an sàs air cairtean-inntrigidh, suaicheantasan, sgarfaichean sìoda agus leabhraichean-nòtaichean.

The Recognition

About the Duais Umha A' Design Award

Tha Intelligent Creativity Forum Dearbh-aithne Lèirsinneach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Intelligent Creativity Forum Dearbh-aithne Lèirsinneach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Intelligent Creativity Forum Dearbh-aithne Lèirsinneach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
Dimensions & Packaging: The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
Tags: Digital、Intelligence、Creativity、Visual identity
Production Technology: Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
Design Challenge: Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales.
Research: We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
Inspiration: Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
Project Duration: The project starts in July 2024 and ends in August 2024 in Nanjing, China
Operation Flow: Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
Image Credits: Yuxin Feng，2024