Roofarm Rebranding Príomhfheidhm: Aitheantas Branda by Naoki Eguchi and Taiki Yamada

Roofarm Rebranding Príomhfheidhm: Aitheantas Branda by Naoki Eguchi and Taiki Yamada is a highly esteemed winner of the very prestigious 2026 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2026

Roofarm Rebranding Príomhfheidhm: Aitheantas Branda

by Naoki Eguchi and Taiki Yamada

Client: RooFarm Inc.

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Roofarm Rebranding Príomhfheidhm: Aitheantas Branda

Téacs Leabhair: Is tionscnamh athbhrandála é an tionscadal seo a théann le fairsingiú gnó Roofarm. D'fhás an chuideachta ó thalmhaíocht dhíonta uirbeach agus tá sí anois ag leathnú isteach i bhfeirmeoireacht tuaithe ar mhórscála taobh lena hoibríochtaí uirbeacha. Ag an gcéim seo, athshainíodh fís na corparáide mar Athchruthú na Talmhaíochta chun Soláthar Bia an Domhain a Chothú. Aistríodh an fhís seo ina haitheantas a spreagadh ó chiorcaid a chuireann an talmhaíocht in iúl mar bhonneagar. Cuimsíonn an t-aitheantas dhá fhoirm idirnasctha a shiombalaíonn an gaol idir córais uirbeacha agus tuaithe.

The Recognition

About the Duais Umha A' Design Award

Tha Roofarm Rebranding Príomhfheidhm: Aitheantas Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Roofarm Rebranding Príomhfheidhm: Aitheantas Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Roofarm Rebranding Príomhfheidhm: Aitheantas Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensions & Packaging: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tags: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Production Technology: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Design Challenge: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Research: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiration: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Project Duration: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Operation Flow: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Team Members: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Image Credits: Naoki Eguchi / Taiki Yamada