Identity Created by Consumer (ICC) Príomh-Fheidhm: Córas Féiniúlachta Corparáideach by Jone Aleksiunaite

Identity Created by Consumer (ICC) Príomh-Fheidhm: Córas Féiniúlachta Corparáideach by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2013

Identity Created by Consumer (ICC) Príomh-Fheidhm: Córas Féiniúlachta Corparáideach

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Duais Umha A' Design Award Winner in Grafaig Category

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Colors

The Design

About Identity Created by Consumer (ICC) Príomh-Fheidhm: Córas Féiniúlachta Corparáideach

Téacs an Leabhair: Is córas féiniúlachta corparáideach dinimiciúil é Féiniúlacht Cruthaithe ag an Tomhaltóir a forbraíodh do mhúsaem ealaíne nua-aimseartha. Cuireann an córas cuid sheasmhach agus cuid dhinimiciúil le chéile. Is iad na buneilimintí amhairc agus tacar clóite a chruthaíonn an chuid sheasmhach. Tá an chuid dhinimiciúil tógtha as sonraí a chruthaíonn na cuairteoirí. Táirgeann gach cuairteoir siombail phearsanta agus íomhá de ghluaiseacht. Úsáidtear na heilimintí seo ansin le haghaidh cuimhneachán, grafaicí gluaisteacha agus lógó-chineál dinimiciúil a thaispeántar ar an suíomh gréasáin agus ar scáileáin dhigiteacha. Déantar an t-ábhar amhairc le grafaic veicteora agus físeán taifeadta.

The Recognition

About the Duais Umha A' Design Award

Tha Identity Created by Consumer (ICC) Príomh-Fheidhm: Córas Féiniúlachta Corparáideach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Identity Created by Consumer (ICC) Príomh-Fheidhm: Córas Féiniúlachta Corparáideach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Identity Created by Consumer (ICC) Príomh-Fheidhm: Córas Féiniúlachta Corparáideach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus