SugarLady Ladies Brand Pop-up Store Dealbhadh Taobh a-staigh Bùth Pop-up by Prism Design is a highly esteemed winner of the very prestigious 2017 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2017

SugarLady Ladies Brand Pop-up Store Dealbhadh Taobh a-staigh Bùth Pop-up

by Prism Design

Client: Prism Design

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Dealbhadh Taobh a-staigh Bùth Pop-up

Is e SugarLady taobh a-staigh bùth pop-up a chaidh a chruthachadh airson branda aodach bhoireannach ann an Shanghai, Sìona. Thathas a' cleachdadh criostal siùcair mar am prìomh chuspair, a' ceangal an taobh a-staigh ri ainm a' bhranda. Tha gach ceal taisbeanaidh air a thogail bho fhrèam stàilinn còmhdaichte le siota nàidhlein gnìomhachais. Bidh pannalan LED de 600 le 600 millimeatair a' soillseachadh nan cealan bhon taobh a-staigh, gus am bi gach aonad a' deàrrsadh gu socair. Tha na cealan sìmplidh agus aotrom, agus mar sin gabhaidh an cur ri chèile, an gluasad agus an ath-chur ann an iomadh cruth eadar-dhealaichte. Is e 6 le 10 meatairean an raon iomlan, agus tha seòmar feuchainn air aodach an lùib.

The Recognition

About the Duais Airgid A' Design Award

Tha SugarLady Ladies Brand Pop-up Store Dealbhadh Taobh a-staigh Bùth Pop-up air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi SugarLady Ladies Brand Pop-up Store Dealbhadh Taobh a-staigh Bùth Pop-up na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha SugarLady Ladies Brand Pop-up Store Dealbhadh Taobh a-staigh Bùth Pop-up na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI