Vinicola Cherchi Tha Dealbhadh Bhileagan Fìona by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Tha Dealbhadh Bhileagan Fìona by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2017

Vinicola Cherchi Tha Dealbhadh Bhileagan Fìona

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Vinicola Cherchi Tha Dealbhadh Bhileagan Fìona

Airson winery eachdraidheil ann an Sardinia, bho 1970, chaidh a dhealbhadh gus ath-dhealbhadh bhileagan airson loidhne fìon The Classics. Bha sgrùdadh bhileagan ùra ag iarraidh an ceangal a ghleidheadh leis an traidisean a tha a ’chompanaidh a’ leantainn. Eu-coltach ri bileagan roimhe dh ’obraich e gus blas eireachdail a thoirt seachad a tha a’ dol gu math le càileachd àrd nam fìon. Oir tha na bileagan air a bhith ag obair leis an dòigh Braille a bheir eireachdas agus stoidhle gun cuideam. Tha am pàtran fhlùraichean stèidhichte air mìneachadh grafaigeach air pàtran de eaglais Santa Croce a tha faisg air làimh ann an Usini, a tha cuideachd na shuaicheantas companaidh.

The Recognition

About the Duais Airgid A' Design Award

Tha Vinicola Cherchi Tha Dealbhadh Bhileagan Fìona air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Vinicola Cherchi Tha Dealbhadh Bhileagan Fìona na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Vinicola Cherchi Tha Dealbhadh Bhileagan Fìona na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene