DuePiùTre – Più Che Hamburger An Dearbh-Aithne Lèirsinneach by Laura Ferrario

DuePiùTre – Più Che Hamburger An Dearbh-Aithne Lèirsinneach by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2017

DuePiùTre – Più Che Hamburger An Dearbh-Aithne Lèirsinneach

by Laura Ferrario

Client: Ferrariodesign

Duais Umha A' Design Award Winner in Grafaig Category

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Rannsaich Seirbheisean Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger An Dearbh-Aithne Lèirsinneach

Is e bistrot beag a th’ ann an DuePiùTre a tha a’ tabhann chan e a-mhàin Hamburgers, ach cuideachd pastrami agus lionn cearc, uile air an ath-sgrùdadh le toraidhean Eadailteach ùr agus fìor. Chaidh an tarbh a thaghadh oir sa Chiad Chogadh b’ e suaichnean Cabhlach nan Stàitean Aonaichte a bh’ ann, agus leis gur e cù peata aon de chom-pàirtichean a’ bhistrot a th’ ann. Gus dìoladh a dhèanamh airson ainm innleachdach an àite, tha an dealbhadh a’ toirt a-steach ad còcaire airson an tairbh agus airgead-pàighidh a bhios a’ feuchainn ris a’ bheachd a th’ ann mu ionad a tha a’ tabhann biadh a chuir an cèill ann an dòigh nas dìriche.

The Recognition

About the Duais Umha A' Design Award

Tha DuePiùTre – Più Che Hamburger An Dearbh-Aithne Lèirsinneach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi DuePiùTre – Più Che Hamburger An Dearbh-Aithne Lèirsinneach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh DuePiùTre – Più Che Hamburger An Dearbh-Aithne Lèirsinneach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma