Fattoria il Gambero - Winery An Dearbh-Aithne Lèirsinneach by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
IarannGrafaig· 2017
Fattoria il Gambero - Winery An Dearbh-Aithne Lèirsinneach
Client: Ferrariodesign
Duais Iarainn A' Design Award Winner in Grafaig Category
Verified Award Winner
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About Fattoria il Gambero - Winery An Dearbh-Aithne Lèirsinneach
Chuir Fattoria il Gambero e fhèin air a’ mhargaidh le dòigh-obrach fiùghantach agus co-aimsireil, gus an eachdraidh aige fhèin a neartachadh, a tha a’ dol air ais gu 1880. Sin an t-adhbhar airson comharra-malairt an stoidhle “G”; tha e a’ toirt faireachdainn gu bheil corkscrew a’ toirt a-mach botal agus tha e coltach ris an rathad a tha a’ dol chun chompanaidh. Tha an cruth-clò sans serif a’ cur susbaint ris an t-samhla caran eas-chruthach seo agus a’ ceangal an t-seann eachdraidh gu neo-sheasmhach ris an latha an-diugh. Tha na dathan a’ toirt suathadh ùr-ghnàthach don ìomhaigh gu lèir, fhad ‘s a tha cuid de fheartan den àm a dh’ fhalbh air an gleidheadh, mar eisimpleir, ann am pàipear boglach an Leabhran.
The Recognition
About the Duais Iarainn A' Design Award
Tha Fattoria il Gambero - Winery An Dearbh-Aithne Lèirsinneach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Fattoria il Gambero - Winery An Dearbh-Aithne Lèirsinneach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Fattoria il Gambero - Winery An Dearbh-Aithne Lèirsinneach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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