IGPizza Dearbh-aithne Chorporra le Emanuele Grittini & Giuseppe Liuzzo

Tha IGPizza Dearbh-aithne Chorporra le Emanuele Grittini & Giuseppe Liuzzo na bhuannaiche air leth urramach anns an fharpais chliùitich 2018 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2018

IGPizza Dearbh-aithne Chorporra

le Emanuele Grittini & Giuseppe Liuzzo

Neach-ceannach: IGPizza

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #65396

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn IGPizza Dearbh-aithne Chorporra

Is dearbh-aithne chorporra í IGPizza a cruthaíodh do bhranda pizza le tabhairt leat. Tá an dearbh-aithne bunaithe ar phatrúin a tógadh ó na cruthanna a fheictear ar phizza, agus is iad na patrúin seo a chruthaíonn na huigeachtaí a úsáidtear ar fud na n-ábhar corparáideach agus i leagan amach an phointe díolacháin. Tugann carachtar pizza atá ag miongháire, agus a theanga sínte amach, dearcadh cairdiúil don bhranda. Tá pacáistíocht na pizza clóite le flexagrafaíocht, agus tá an bróisiúr biachláir clóite le scáileán ag baint úsáide as dathanna Pantone. Iompraíonn grafaicí na pacáistíochta téacsanna bolscaireachta agus faisnéis ordaithe freisin. Forbraíodh an dearbh-aithne i gcomhpháirt leis an gcliant trí phleanáil rannpháirteach.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha IGPizza Dearbh-aithne Chorporra air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi IGPizza Dearbh-aithne Chorporra na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air IGPizza Dearbh-aithne Chorporra airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Tomhasan & Pacadh: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tagaichean: Friendly, pizza, food, colorful, funny
Teicneòlas Cinneasachaidh: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Dùbhlan Dealbhaidh: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Rannsachadh: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Brosnachadh: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Faid a' Phròiseict: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Sruth Obrachaidh: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Buill na Sgioba: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo