Logotype SETMA Tha Logotype by Mateus Matos Montenegro

Logotype SETMA Tha Logotype by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2019

Logotype SETMA Tha Logotype

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #85377

Rannsaich Seirbheisean Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Tha Logotype

Tha suaicheantas SETMA, Rianachd Turasachd is Àrainneachd Municipal Jijoca de Jericoacoara, a ’riochdachadh cruth-tìre co-chòrdail agus iongantasan nàdurrach a’ bhaile, bhon Blue Lagoon, an Serrote, a ’Chlach le Cidhe, a’ Mhuir agus dol fodha na grèine suaicheanta air na dùin. Dh ’aonaich an dealbhaiche na h-eileamaidean sin uile ann an cruth co-chòrdail le bhith a’ cleachdadh eileamaidean lùbte tonnan sine, a tha a ’riochdachadh tricead, cothromachadh agus cothromachadh eadar na bòidhchead nàdurrach agus an eòlas a tha am baile-mòr a’ toirt seachad, air a mheas brèagha leis an luchd-còmhnaidh aca agus mòran luchd-tadhail air feadh an t-saoghail.

The Recognition

About the Duais Umha A' Design Award

Tha Logotype SETMA Tha Logotype air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Logotype SETMA Tha Logotype na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Logotype SETMA Tha Logotype a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro