Pagoda Féiniúlacht Chorparáideach by 1983Asia

Pagoda Féiniúlacht Chorparáideach by 1983Asia is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2020

Pagoda Féiniúlacht Chorparáideach

by 1983Asia

Client: 1983Asia

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Pagoda Féiniúlacht Chorparáideach

Is féiniúlacht chorparáideach í Pagoda a cruthaíodh do chomhlacht torthaí Síneach. Tá an fhéiniúlacht tógtha timpeall ar bheirt asaigéad mascóid, a tarraingíodh ar dtús mar dhréachtaí peann luaidhe agus a forbraíodh ansin le bogearraí dearaidh digiteach. Roghnaíodh moncaithe toisc go bhfuil siad nasctha le torthaí i gcultúr na Síne, áit a bhfuil siad ina siombailí eagna agus misnigh chomh maith. Damhsaíonn na mascóid tríd na ceithre shéasúr, agus athraíonn na bláthanna ina dtimpeall le gach meon. Tagraíonn na dathanna do bhláthanna, séasúir agus dúlra. Baintear úsáid as brataíocht ultraivialait agus stampáil the sa phriontáil. Is é an aidhm ná cultúr na hÁise a chur i láthair le meas ar an saol nádúrtha.

The Recognition

About the Duais Iarainn A' Design Award

Tha Pagoda Féiniúlacht Chorparáideach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Pagoda Féiniúlacht Chorparáideach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Pagoda Féiniúlacht Chorparáideach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Dimensions & Packaging: UV, hot stamping
Tags: Package design, totem, traditional culture, Asian design, fruits
Production Technology: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Design Challenge: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Research: Chinese symbol and totem research
Inspiration: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Project Duration: this project finished in end of 2017 in Shenzhen China
Operation Flow: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patents: 1983ASIA
Team Members: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Image Credits: 1983ASIA