Meat n Beer Tha Dealbhadh Branda by Mateus Matos Montenegro

Meat n Beer Tha Dealbhadh Branda by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Meat n Beer Tha Dealbhadh Branda

by Mateus Matos Montenegro

Client: Meat n Beer

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #87395

Rannsaich Seirbheisean Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Tha Dealbhadh Branda

Tha Meat n Beer air a mheas mar phrìomh stòr a tha a ’reic feòil is leann sònraichte. Thàinig an spreagadh airson an t-suaicheantas bho aonadh an dà phrìomh thoraidhean aca. Bho chinn cruidh traidiseanta le na h-adharcan biorach aca, air an cruth-atharrachadh le dealbhadh ìomhaigh ann an vectar frèam uèir meirgeach an latha an-diugh, ag eadar-obrachadh leis an eileamaid thraidiseanta eile, am botal leann. Tha an t-aonadh ann an àite adhartach is àicheil, gu sgiobalta agus gu grinn ann an aon ìomhaigh far a bheil teacsa agus ìomhaigh a ’dèanamh aon ìomhaigh. Bidh an clò-sgrìobhadh a ’cluich agus a’ measgachadh seann chruth gnìomhachais le Sgriobt nas ùire.

The Recognition

About the Duais Umha A' Design Award

Tha Meat n Beer Tha Dealbhadh Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Meat n Beer Tha Dealbhadh Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Meat n Beer Tha Dealbhadh Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro