Cells Tha Postair by Shenzhen Shen Wenjiao Design Co., Ltd.

Cells Tha Postair by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2020

Cells Tha Postair

by Shenzhen Shen Wenjiao Design Co., Ltd.

Client: Piy

Duais Airgid A' Design Award Winner in Grafaig Category

58,577

Verified Award Winner

Verify Award Status for #88427

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cells Tha Postair

Air 19 Iuchar 2017, thog PIY togalach beag ann am Melbourne, Astràilia. ‘S e caisteal beag a th’ ann air a chruinneachadh de 761 co-phàirtean, agus dh ’ainmich iad e & quot; Ceallan & quot;. Tha na nodan air an dealbhadh mar an tenon snàithlean air a thionndadh le làimh agus tenon dìreach, a tha air a gheàrr-iomradh mar & quot; East Tenon & amp; West Mortise & quot ;. Lorgaidh tu na toraidhean aca, a ’toirt a-steach sgeilpichean caochlaideach, sgrùdadh agus racaichean bhròg, msaa, a tha uile air am briseadh suas agus air an ath-thionndadh gu fàs-bheairt. Agus an uairsin, bidh thu a ’faireachdainn am miann airson fàs gu saor.

The Recognition

About the Duais Airgid A' Design Award

Tha Cells Tha Postair air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Cells Tha Postair na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Cells Tha Postair na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
Dimensions & Packaging: width 420mm x Height 594mm
Tags: Poster Design, Brand Design, Art Direction, Graphic Design
Production Technology: White Kraft Paper: Four colour offset print
Design Challenge: PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
Research: We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
Inspiration: The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
Project Duration: The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
Operation Flow: People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
Team Members: Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li