Butterfly Suíochán Aerárthaigh by James Lee

Butterfly Suíochán Aerárthaigh by James Lee is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Charbadan, Gluasadachd agus Còmhdhail Competition Category.

AirgeadCarbad· 2020

Butterfly Suíochán Aerárthaigh

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Duais Airgid A' Design Award Winner in Carbad Category

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Verified Award Winner

Verify Award Status for #88997

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Colors

The Design

About Butterfly Suíochán Aerárthaigh

Is córas suíocháin aerárthaigh solúbtha é Butterfly a cheadaíonn athrú idir suíocháin eacnamaíochta phréimhe agus sraitheanna leapa cothrom den ghrád gnó. Tá dhá shuíochán inchlaonta i ngach sraith Butterfly, staggartha i gcoibhneas lena chéile, agus díoltar an dá shuíochán le chéile mar eacnamaíocht phréimhe. Is féidir le foireann na cábáine an suíochán fuinneoige a iompú thart chun tolg taoibh a chruthú, rud a chruthaíonn sraith den ghrád gnó do phaisinéir amháin. Nuair a iompaítear an suíochán pasáiste chomh maith, cruthaítear dromchla mór cothrom le haghaidh codlata. Ligeann an córas d'oibreoirí an cábán a choigeartú de réir éileamh atá ag athrú agus spás urláir a úsáid go héifeachtúil.

The Recognition

About the Duais Airgid A' Design Award

Tha Butterfly Suíochán Aerárthaigh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Butterfly Suíochán Aerárthaigh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Butterfly Suíochán Aerárthaigh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne