Go Training Institution Branduidheachd by Seethink

Go Training Institution Branduidheachd by Seethink is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Go Training Institution Branduidheachd

by Seethink

Client: Seethink

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About Go Training Institution Branduidheachd

Is e pròiseact ionnsachaidh lèirsinneach a th’ ann an Institiùid Trèanaidh Go a chaidh a chruthachadh airson sgoil a bhios a’ teagasg a’ gheama bùird Shìneach Go. Bidh an dearbh-aithne a’ cleachdadh chruthan adhartach is àicheil, smuain lèirsinneach co-cheangailte ris a’ chothromachadh a lorgar ann an cultar Go. Tha dealbhadh loidhne ann an stoidhle traidiseanta dubh is bruis air a chur còmhla ri gluasad cluich Go. Tha eileamaidean traidiseanta air an aonachadh le cruthan co-aimsireil is òigeil a fhreagras air clann. Am measg nan nithean clò-bhuailte tha cairtean-ainm, pàipear sgrìobhaidh agus cairtean teagaisg, air an dèanamh le clò-bhualadh digiteach agus gràbhaladh leusair. Is e an rùn cultar Sìneach adhartachadh gu lèirsinneach.

The Recognition

About the Duais Umha A' Design Award

Tha Go Training Institution Branduidheachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Go Training Institution Branduidheachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Go Training Institution Branduidheachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang