Digital Design Days Feart Príomhúil: Aitheantas Branda by Jekyll & Hyde is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
UmhaGrafaig· 2020
Digital Design Days Feart Príomhúil: Aitheantas Branda
Client: Digital Design Days
Duais Umha A' Design Award Winner in Grafaig Category
Verified Award Winner
Verify Award Status for #89836The Design
About Digital Design Days Feart Príomhúil: Aitheantas Branda
Téacs Leabhair: Is aitheantas branda é Digital Design Days a cruthaíodh d'imeacht deartha digitigh idirnáisiúnta. Is comhartha freagrúil é an lógó a oiriúnaíonn é féin do mhéid an úsáide trí mhinicíocht na n-eilimintí aonair a chruthaíonn é a athrú. Tá an litir D tógtha as na heilimintí seo agus tugann sí le fios solas, fuinneamh agus gluaiseacht. Léiríonn pailéad de naoi ndath na heagráin agus na tíortha éagsúla, agus tacaíonn leagan líne le húsáid dubh agus bán. Oibríonn an t-aitheantas i meáin dhigiteacha agus i gcló, ag méideanna beaga agus móra araon.
The Recognition
About the Duais Umha A' Design Award
Tha Digital Design Days Feart Príomhúil: Aitheantas Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Digital Design Days Feart Príomhúil: Aitheantas Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Digital Design Days Feart Príomhúil: Aitheantas Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- Dimensions & Packaging
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- Tags
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- Production Technology
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- Design Challenge
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- Research
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- Inspiration
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- Project Duration
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- Operation Flow
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- Patents
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- Team Members
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - Image Credits
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
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