Flora Tha Dealbh by Cynthia Turner is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2020

Flora Tha Dealbh

by Cynthia Turner

Client: Alexander & Turner Studio

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Flora Tha Dealbh

Tha Flòraidh na dhealbh fantasmhor gus cruthachalachd agus sgeulachdas an neach-ealain a bhrosnachadh, a ’nochdadh blàthachadh microbiota gastrointestinal air a thortachadh leis an àrainneachd gastric maistreadh. Tha an fhlùraichean air a nochdadh le bileagan de Bacteroidetes, Bifidobacteriam, agus Enterococcus, pistils de Lactobacillus agus stamens de Enterococcus faecalis suidhichte air stallan Escherichia coli. Bidh am flùr fhèin a ’nochdadh air stallan Clostridium. Bidh Bacillus Cereus, bacteria fada ann an cumadh slat anns an ìre arthomitus aca a ’ceangal le snàithleach ris an epithelium intestinal, a’ fàs gu filamentously, agus a ’sporrachadh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Flora Tha Dealbh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Flora Tha Dealbh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Flora Tha Dealbh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creating a visual pun on the idea that gastric flora might be blossoming flowers in the digestive tract, the artist set out to create a flower composed of the bacteria found in the gut.
Dimensions & Packaging: 17.5" x 12", 350 dpi, tiff
Tags: medical illustration, biomedical artist, visual science, pharmaceutical advertising, biotechnology advertising
Production Technology: Created using Cinema 4D, a 3D modeling program, and Photoshop on a Mac.
Design Challenge: Creating a flower that both looked like a flower, but was also easily recognized as being constructed of recognizable bacteria required a creative balance between the two.
Research: The artist researched the common bacteria, called flora, of the gut. The artist studied electron micrographs depicting these different bacteria, and created 3D models of the different bacteria. The artist arranged the 3D-modeled bacteria to construct a flower, using different bacteria for different parts of the flower. The churning gastric juices and primordial environment of the gut comprises the environment from which the flower grows. The flower springs forth from the microvilli found in the lining of the small intestine.
Inspiration: The artist is a certified medical illustrator working in the advertising and marketing of the pharmaceutical and biotechnology industries. Self promotional work created for clients, and prospective clients, is a chance to promote the artist's creativity, artistry and storytelling skills in visual science.
Project Duration: The project was in development for three weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
Operation Flow: The illustration is meant to be enjoyable and memorable by playing on the pun of gastric flora.
Patents: Copyright belongs to Cynthia Turner, 2019.
Photograph Copyright belongs to Victor Joseph Stefanchik, 2019.
Video Copyright belongs to Cynthia Turner, 2020.
Video Sound Copyright belongs to Artist Matt Harris, Composer Mat Steiner 2020.
Image Credits: Illustrator Cynthia Turner, Flora, 2019.
Image No. #2: Illustrator Cynthia Turner, Flora, 2019.
Image No. #3: Illustrator Cynthia Turner, Flora, 2019.
Image No. #4: Illustrator Cynthia Turner, Flora, 2019.
Image No. #5: Illustrator Cynthia Turner, Flora, 2019.
Portrait Photograph, Josef Victor Stefanchik, 2019.
Video Cynthia Turner, Flora, 2020.
Video Sound, Emotional and Inspiring, Artist Matt Harris, Composer Mat Steiner, 2020.