Another Japan Yamagata Làrach-Lìn by Tsutomu Tojo

Another Japan Yamagata Làrach-Lìn by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

UmhaLìon· 2020

Another Japan Yamagata Làrach-Lìn

by Tsutomu Tojo

Client: Takamiya Hotel Group

Duais Umha A' Design Award Winner in Lìon Category

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Colors

The Design

About Another Japan Yamagata Làrach-Lìn

Riochdachadh lèirsinneach de spiorad traidiseanta Iapanach Zen agus gnìomhan taigh-òsta an latha an-diugh. Tha e nas fhasa tagradh làrach-lìn taigh-òsta a thoirt seachad a ’cleachdadh ìomhaighean na tha e airson a mhìneachadh gu mionaideach, a tha nas fhaisge air Zen Mind. Tha an làrach-lìn seo gu lèir ann dìreach airson seun an taigh-òsta a chuir an cèill. Ma choimheadas tu air an làrach-lìn seo, is cinnteach gum bi thu airson tadhal air Yamagata.

The Recognition

About the Duais Umha A' Design Award

Tha Another Japan Yamagata Làrach-Lìn air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Another Japan Yamagata Làrach-Lìn na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Another Japan Yamagata Làrach-Lìn a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.