Amsalem Leisure Làrach-lìn by Dana Freud

Amsalem Leisure Làrach-lìn by Dana Freud is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

IarannLìon· 2020

Amsalem Leisure Làrach-lìn

by Dana Freud

Client: Dana Freud

Duais Iarainn A' Design Award Winner in Lìon Category

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The Design

About Amsalem Leisure Làrach-lìn

Is e làrach-lìn ath-fhreagarrach a th' ann an Amsalem Leisure a chaidh a chruthachadh airson saor-làithean a phlanadh. Leigidh an siostam glèidhidh le luchd-cleachdaidh itealain, taighean-òsta, seirbheisean màil chàraichean agus tarraingean faisg air làimh a ghlèidheadh. Bidh bàr rannsachaidh mòr le clò-sgrìobhadh sònraichte agus dealbhan-camara gnàthaichte a' tionndadh feart gnìomhach gu prìomh eileamaid dealbhaidh. Cuidichidh seòladaireachd ioma-thaobhach agus criathradh fuadain le luchd-tadhail cinn-uidhe cur-seachad a lorg agus a rannsachadh gu luath. Cruthaichidh dealbhan taghte le solas blàth àile fàilteachail. Atharraichidh an co-dhealbhachd gu fèin-obrachail a rèir meud sgrìn is uidheam gach neach.

The Recognition

About the Duais Iarainn A' Design Award

Tha Amsalem Leisure Làrach-lìn air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Amsalem Leisure Làrach-lìn na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Amsalem Leisure Làrach-lìn airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Dimensions & Packaging: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Tags: tourism design, UI, UX, website design, vacation
Production Technology: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Design Challenge: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Research: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspiration: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Project Duration: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Operation Flow: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.