Pass On Sreath Ghrianghrafach by Eduardo Dulla

Pass On Sreath Ghrianghrafach by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Dealbhadaireachd agus Atharrachadh Dhealbhan Competition Category.

UmhaDealbhadaireachd· 2020

Pass On Sreath Ghrianghrafach

by Eduardo Dulla

Client: Eduardo Dulla

Duais Umha A' Design Award Winner in Dealbhadaireachd Category

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Colors

The Design

About Pass On Sreath Ghrianghrafach

Is sreath ghrianghrafach í Pass On atá tógtha timpeall ar íomhá teachtaireachta atá séalaithe istigh i mbuidéal. Tá gach grianghraf spreagtha ag focal amháin, mar shampla dóchas nó bráithreachas, agus léiríonn sé an focal sin trína bhrí féin nó trí imeacht fíor. Bíonn na trí eilimint chéanna – teachtaireacht, buidéal agus uisce – le feiceáil i ngach íomhá, ach caitear le gach téama ar bhealach difriúil. Tógadh seiteanna, uisceadáin speisialta agus meicníochtaí ar leith le haghaidh na bpictiúr. Comhcheanglaíonn na híomhánna digiteacha trasnaíocht agus cumasc íomhánna, agus tá siad clóite le hinkjet ar pháipéar cadáis.

The Recognition

About the Duais Umha A' Design Award

Tha Pass On Sreath Ghrianghrafach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Pass On Sreath Ghrianghrafach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Pass On Sreath Ghrianghrafach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla