Holystone Recruitment An Dearbh-Aithne Branda by Triangler Co., Ltd.

Holystone Recruitment An Dearbh-Aithne Branda by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Holystone Recruitment An Dearbh-Aithne Branda

by Triangler Co., Ltd.

Client: Triangler Co., Ltd.

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #97053

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holystone Recruitment An Dearbh-Aithne Branda

Tha Holystone air a bhith na sholaraiche de cho-phàirtean dealanach airson 40 bliadhna. Tha na h-eileamaidean càrnaidh ceàrnagach air an cruthachadh a’ cleachdadh am bathar agus na luachan aca, a chuidicheas Holystone a neart agus a theicneòlas gun samhail a thaisbeanadh dha na ceumnaichean. Tha na h-oidhirpean branndaidh a’ toirt a-steach dealbhadh an t-suaicheantas, postairean, lèintean, sgrìobhainnean, sgeadachadh bothain, bileagan, agus tiodhlacan, uile ag amas air tarraing làidir a chruthachadh. Tha na caractaran le sùilean mòra fosgailte a’ samhlachadh an lorg airson buill a dh’fhaodadh a bhith ann, a’ dèanamh coimeas eadar fastadh dhaoine tàlantach agus a bhith a’ sgrùdadh doimhneachd na mara.

The Recognition

About the Duais Umha A' Design Award

Tha Holystone Recruitment An Dearbh-Aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Holystone Recruitment An Dearbh-Aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Holystone Recruitment An Dearbh-Aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Dimensions & Packaging: Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm
Tags: brand identity, event identity, recruitment visual, visual communication
Production Technology: Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
Design Challenge: The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
Research: The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
Inspiration: Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
Project Duration: The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
Operation Flow: This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .
Team Members: Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu
Image Credits: PHOTO:Chi-Yao Tang