Korea Sport Coach Federation Tha Branndadh Agus Dearbh-Aithne Lèirsinneach by Yena Choi and Jinha Seo

Korea Sport Coach Federation Tha Branndadh Agus Dearbh-Aithne Lèirsinneach by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Korea Sport Coach Federation Tha Branndadh Agus Dearbh-Aithne Lèirsinneach

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Duais Umha A' Design Award Winner in Grafaig Category

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Colors

The Design

About Korea Sport Coach Federation Tha Branndadh Agus Dearbh-Aithne Lèirsinneach

Tha KSCF na roinn spòrs Corea a bhios a ’tional eòlaichean co-cheangailte ri spòrs a’ toirt a-steach cluicheadairean sgioba nàiseanta a bha gnìomhach agus a bha roimhe, coidsichean, agus sealbhadairean sgiobaidhean spòrs. Tha suaicheantas a ’chridhe air a tharraing bhon axis XY, a tha a’ riochdachadh euphoria agus adrenaline an lùth-chleasaiche, dealas agus spèis a ’choidse airson na sgiobaidhean aca agus an gaol coitcheann airson spòrs. Tha suaicheantas a ’chridhe air a dhèanamh suas de cheithir pìosan tòimhseachain: cluais, saighead, cas agus cridhe. Tha an cluais a ’samhlachadh èisteachd, tha an t-saighead a’ samhlachadh amas agus stiùireadh, tha a ’chas a’ samhlachadh comas, agus tha an cridhe a ’samhlachadh dìoghras.

The Recognition

About the Duais Umha A' Design Award

Tha Korea Sport Coach Federation Tha Branndadh Agus Dearbh-Aithne Lèirsinneach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Korea Sport Coach Federation Tha Branndadh Agus Dearbh-Aithne Lèirsinneach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Korea Sport Coach Federation Tha Branndadh Agus Dearbh-Aithne Lèirsinneach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team