Occasional Motto Tha Dearbh-Aithne Lèirsinneach le Zhenqi Ji

Tha Occasional Motto Tha Dearbh-Aithne Lèirsinneach le Zhenqi Ji na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2020

Occasional Motto Tha Dearbh-Aithne Lèirsinneach

le Zhenqi Ji

Neach-ceannach: Occasional Motto

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

12,235

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #98719

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Occasional Motto Tha Dearbh-Aithne Lèirsinneach

Chaidh an ìomhaigh lèirsinneach “Occasional Motto” a thogail stèidhichte air brìgh litireil ainm a ’chompanaidh, agus thug e a-mach brìgh innse eòlasan eadar-dhealaichte do dhaoine. Tha grunn phrìomh dhathan aig an dearbh-aithne, suaicheantas clò-sgrìobhaidh, agus grunn dhealbhan a tha a ’cluich le ìomhaigh ùr-nodha agus blàth a tha a’ dèanamh gach toradh sònraichte, ach co-leanailteach le diofar cho-theacsan.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Occasional Motto Tha Dearbh-Aithne Lèirsinneach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Occasional Motto Tha Dearbh-Aithne Lèirsinneach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Occasional Motto Tha Dearbh-Aithne Lèirsinneach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
Tomhasan & Pacadh: Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
Tagaichean: branding, design, logotype, modern, stylish
Dùbhlan Dealbhaidh: It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
Rannsachadh: There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
Brosnachadh: We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
Faid a' Phròiseict: The project started in August 2019 in Irvine, CA
Sruth Obrachaidh: We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.