Hak Hi Kong Yong Tha Ath-Bhranndadh Cala by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Tha Ath-Bhranndadh Cala by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2020

Hak Hi Kong Yong Tha Ath-Bhranndadh Cala

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Tha Ath-Bhranndadh Cala

Tha am moladh a ’cleachdadh trì bun-bheachdan gus an siostam CI ath-thogail airson Port Iasgaich Yong-An. Is e suaicheantas ùr a th ’anns a’ chiad fhear a ’cruthachadh le stuth lèirsinneach sònraichte air a thoirt a-mach à feartan cultarail coimhearsnachd Hakka. Is e an ath cheum ath-sgrùdadh air eòlas dibhearsain, an uairsin cruthaich dà charactar suaichnean a ’riochdachadh agus leig leotha nochdadh ann an àiteachan ùra airson luchd-turais a stiùireadh a-steach don phort. Mu dheireadh ach chan e as ìsle, a ’dealbhadh naoi spotan a-staigh, a’ cuairteachadh le cleasan dibhearsain agus biadh blasda.

The Recognition

About the Duais Airgid A' Design Award

Tha Hak Hi Kong Yong Tha Ath-Bhranndadh Cala air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Hak Hi Kong Yong Tha Ath-Bhranndadh Cala na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Hak Hi Kong Yong Tha Ath-Bhranndadh Cala na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang