Strange Tha Sreath Postair by Danyang Ma

Strange Tha Sreath Postair by Danyang Ma is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Strange Tha Sreath Postair

by Danyang Ma

Client: Pratt Institute

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Strange Tha Sreath Postair

Tha Strange air a dhealbhadh airson taisbeanadh roinneil Institiùd Pratt a chaidh a chumail ann an 2019, a ’beachdachadh air a’ cheangal eadar an suidheachadh èibhinn ann an comadaidh stand-up agus an sealladh eadar-dhealaichte a gheibh luchd-èisteachd. Tha comadaidh stand-up air eisimpleir beothail a nochdadh de mar a tha brisidhean air am faicinn ann an dòigh eadar-dhealaichte am measg dearbh-aithne coitcheann. Tha am pròiseact seo stèidhichte air sgrùdadh càileachdail is càileachdail. Bidh an iomairt a ’piobrachadh seallaidhean eadar-roinneil agus a’ dol tro atharrachaidhean sòisealta air an stiùireadh le gluasadan ann an co-obrachadh.

The Recognition

About the Duais Umha A' Design Award

Tha Strange Tha Sreath Postair air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Strange Tha Sreath Postair na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Strange Tha Sreath Postair a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strange is designed for a departmental exhibition Pratt Institute held in 2019, discussing the relationship between humorous situation in a stand-up comedy and the different perspective audiences can get. Stand-up comedy has revealed a vivid instance of how violations are perceived differently among collective identities. This project is based on quantitative and qualitative research. The campaign provokes intersectional perspectives and undergoing social changes driven by shifts in collaboration.
Dimensions & Packaging: 279mm x 431mm
Tags: Poster, Diagram, Infographic
Inspiration: I used the mathematical concept of XYZ axis, associated with the factors of 'time', 'emotion', and 'violation', to create a diagram visual style for the poster.
Project Duration: The project started in March 2019 in Brooklyn and finished in April 2019 in Brooklyn.
Team Members: Independent

Read the Press Release