Bomapp Dealbhadh Aithne Bràno by Taiyoon Lee

Bomapp Dealbhadh Aithne Bràno by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2020

Bomapp Dealbhadh Aithne Bràno

by Taiyoon Lee

Client: Bomapp

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #99409

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bomapp Dealbhadh Aithne Bràno

Is e Bomapp dealbhadh aithne bràno a chaidh a chruthachadh airson companaidh teicneòlais àrachais. Tha an t-ainm Bomapp a' cothlamadh boheom, am facal Coirèanach airson àrachas, leis an fhacal map. Tha an samhla, na grafaigean cuspaireil agus an dealbhadh iomlan a' cur an cèill beachd na h-iom-ghlacaidh, a tha a' neartachadh aithne a' bhràno. Tha an loidhne-litreachaidh a' gabhail a-steach an litir B, air a tarraing gus am fìor-chomharra òir a nochdadh. Thathas a' cleachdadh na geoimeatraidh phongail gus earbsa agus proifeiseantachd a chur an cèill, na luachan bunaiteach ann an gnìomhachas an àrachais. Tha an suaicheantas a' nochdadh ann an aon dath, gorm no geal, a rèir a' chùl-raoin.

The Recognition

About the Duais Umha A' Design Award

Tha Bomapp Dealbhadh Aithne Bràno air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Bomapp Dealbhadh Aithne Bràno na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Bomapp Dealbhadh Aithne Bràno a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions & Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Production Technology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Challenge: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Research: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiration: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Project Duration: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operation Flow: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Team Members: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim