The Mysterious Pearl Atracción de Parque Temático en 3D by Mark Boey

The Mysterious Pearl Atracción de Parque Temático en 3D by Mark Boey is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Cine, Vídeo e Animación Competition Category.

BronceFilme· 2020

The Mysterious Pearl Atracción de Parque Temático en 3D

by Mark Boey

Client: Shanghai Haichang Ocean Park

A' Design Award de Bronce Winner in Filme Category

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The Design

About The Mysterious Pearl Atracción de Parque Temático en 3D

A Perla Misteriosa é unha atracción de parque temático en 3D creada para un parque oceánico en Shanghai, China. A atracción combina unha película de animación estereoscópica de oito minutos cun vehículo en movemento. A historia segue a unha serea e unha familia de criaturas mariñas nunha misión para salvar o mundo. Cada vehículo da atracción inclúe sete efectos especiais, como caídas verticais e movementos horizontais, repetidos en sincronía coa animación. Os personaxes e a animación foron creados en Maya, os efectos en Houdini, e a composición en After Effects e Flame.

The Recognition

About the A' Design Award de Bronce

The Mysterious Pearl Atracción de Parque Temático en 3D gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que The Mysterious Pearl Atracción de Parque Temático en 3D sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. The Mysterious Pearl Atracción de Parque Temático en 3D satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world.
During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe.
Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience.
The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!
Dimensions & Packaging: Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.
Tags: theme park, dark ride, animation, immersive, 4d ride
Production Technology: All character design and animation are created in Maya, and all effects are created using Houdini.
Compositing are created in After effects and Flame.
Design Challenge: The biggest challenge about this job is scale and timeframe.
The entire animation had to be created within six months of production.
Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end.
Research: There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.
Inspiration: The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.
Project Duration: Jan 2019 - Present in Shanghai China
Operation Flow: Theme park ride experience. Taking moving image to the 4th dimension.
Team Members: Executive Creative Director: Mark Boey
Executive Producer: Soddy Yu
Head of 3D: Wang Tong
Animation Studios: Untitled Studios, Akromat VFX
Music and Sound: Groove Q