Macau Light Festival 2019 TVC Anuncio de televisión de Puzzle Lai Meng Tak

O deseño Macau Light Festival 2019 TVC Anuncio de televisión de Puzzle Lai Meng Tak é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Cine, Vídeo e Animación.

PrataFilme· 2020

Macau Light Festival 2019 TVC Anuncio de televisión

de Puzzle Lai Meng Tak

Cliente: Mirage Visuals

Gañador do A' Design Award de Prata na Categoría Filme

34,466

Gañador de Premio Verificado

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Cores

O Deseño

Sobre Macau Light Festival 2019 TVC Anuncio de televisión

O TVC do Festival da Luz de Macau 2019 é un anuncio de televisión creado para promover o Festival da Luz de Macau. O filme segue a Mak Mak, a mascota turística de Macau, mentres espectadores locais e visitantes exploran catro rutas de iluminación e a cambiante paisaxe urbana de Macau. O anuncio combina gravación de acción real, efectos visuais, gráficos en movemento e animación tridimensional. As características locais amósanse como arte de instalación. O festival preséntase como unha bolo de aniversario xigante, celebrando o vixésimo aniversario da Rexión Administrativa Especial de Macau.

O Recoñecemento

Sobre o A' Design Award de Prata

Macau Light Festival 2019 TVC Anuncio de televisión gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Macau Light Festival 2019 TVC Anuncio de televisión sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Macau Light Festival 2019 TVC Anuncio de televisión é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensións e Embalaxe: HD 1920X1080 Video
Etiquetas: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Tecnoloxía de Produción: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Reto de Deseño: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Investigación: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiración: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Duración do Proxecto: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Fluxo de Operacións: Video file can be operated in every video player
Patentes: Copyrights belong to MIRAGE VISUALS 2019.
Membros do Equipo: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau