Preludes Animación de Medios Mixtos de Matthew Rankin

O deseño Preludes Animación de Medios Mixtos de Matthew Rankin é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño de Cine, Vídeo e Animación.

FerroFilme· 2020

Preludes Animación de Medios Mixtos

de Matthew Rankin

Cliente: Matthew Rankin

Gañador do A' Design Award de Ferro na Categoría Filme

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Cores

O Deseño

Sobre Preludes Animación de Medios Mixtos

Preludes é unha curta animación de medios mixtos baseada no poema homónimo de T.S. Eliot. A película ten unha duración dun minuto e oito segundos e combina o imaxinario de Eliot cunha composición musical orixinal. As escenas están conectadas polo tema e polo son, máis que por un único estilo visual. A obra combina animación 2D e 3D, modelada en Cinema 4D, renderizada con Redshift e composta en After Effects. As vistas aéreas dan paso ao nivel da rúa, onde as figuras se cruzan tras pantallas. A animación reflexiona sobre a vida moderna a través dun texto máis antigo.

O Recoñecemento

Sobre o A' Design Award de Ferro

Preludes Animación de Medios Mixtos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Preludes Animación de Medios Mixtos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Preludes Animación de Medios Mixtos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensións e Embalaxe: Duration: 1-minute, 08-seconds
Etiquetas: poetry, animation, motion graphics, 2D, 3D, after effects
Tecnoloxía de Produción: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Reto de Deseño: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Investigación: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiración: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Duración do Proxecto: The project was started 20 December 2019 in New York City and completed in February 2020.
Fluxo de Operacións: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Membros do Equipo: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae