BioStu Función Principal: Vídeo Promocional de Produto by Andrii Naidonov

BioStu Función Principal: Vídeo Promocional de Produto by Andrii Naidonov is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Cine, Vídeo e Animación Competition Category.

FerroFilme· 2021

BioStu Función Principal: Vídeo Promocional de Produto

by Andrii Naidonov

Client: BioStu

A' Design Award de Ferro Winner in Filme Category

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Verified Award Winner
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The Design

About BioStu Función Principal: Vídeo Promocional de Produto

Texto do Libro: BioStu é un vídeo promocional creado para presentar un dispositivo de aprendizaxe para nenos na escola. O vídeo presenta o dispositivo BioStu, que apoia o estudo das ciencias da terra. Cada escena presenta unha característica, como observar o crecemento das plantas, observar insectos e seguir procesos naturais. Escenas adicionais mostran a gravación de vídeo e time-lapse, o control da intensidade da luz e a lectura de valores como a temperatura. Transicións fluídas conectan as escenas. A iluminación suave e os elementos naturais dan ao vídeo un ton calmo.

The Recognition

About the A' Design Award de Ferro

BioStu Función Principal: Vídeo Promocional de Produto gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que BioStu Función Principal: Vídeo Promocional de Produto sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. BioStu Función Principal: Vídeo Promocional de Produto é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Video made to present a new start up- the device for children studying at schools. The goal is to show how usefull it can be, and model few examples covering it's main features.

BioStu is a helper for children studying earth sciences. It allows children to see plants growing, insetcts, nature processes like water tornado and biosynthesis, and much more. Children can make videos and timelapses, control the light intensy, check the parameters like temperature and so on.
Tags: motion, design, 3d animation, simulation, 3d design, motion graphics
Production Technology: Maxon Cinema4D, XParticles (rendered with Redshift), Quixel Megascans, Adobe AfterEffects, Adobe Premiere.
Inspiration: Based on the purpose, I wanted this video to be calm and mild. With a very suddle feel of mystery, as I think studying means a journey and discovery.
Keeping in mind this device should help in searching earth science, I included related elements to each scene: plants, rocks etc.
The original version for my client also included female VO, but to me it works better with just music, so this is what I keep for my portfolio.
Project Duration: Project atsrted in September 2020 and finished in October 2020
Operation Flow: The purpose of this video is to show how BioStu device can be used. Each scene is a separate feature, and I tryed to achive smooth transition from one to other, to make viewer feel we're talking about same thing all the time and keep the line. I wanted all scenes to look alive, so they all include elements corresponding to that. The light setup was also important for this, I used GI everywhere to achieve soft shadows which looks more natural. It's not hard to achieve technically, but way longer to calculate. Anyway this is what we needed for this purpose.