Future of Banking Os Gráficos En Movemento Explicativos de Moree Wu

O deseño Future of Banking Os Gráficos En Movemento Explicativos de Moree Wu é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Cine, Vídeo e Animación.

PrataFilme· 2022

Future of Banking Os Gráficos En Movemento Explicativos

de Moree Wu

Cliente: Julius Baer

Gañador do A' Design Award de Prata na Categoría Filme

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Cores

O Deseño

Sobre Future of Banking Os Gráficos En Movemento Explicativos

A señora Wu creou este vídeo para que Julius Baer explique o método de traballo do seu novo produto dixital para o seu investidor potencial. Desde a concepción, guión gráfico, deseño de cadros de estilo ata animación, descubriu como visualizar a diferenza entre o fluxo de traballo pesado, a dixitalización e a nova era. Engadiu metáforas visuais para aumentar a singularidade. Utilizáronse técnicas e pensamento creativo para crear un vídeo cunha narrativa clara e atractivas visuais. Este vídeo mostrou o fermoso futuro que traerá o novo produto dixital.

O Recoñecemento

Sobre o A' Design Award de Prata

Future of Banking Os Gráficos En Movemento Explicativos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Future of Banking Os Gráficos En Movemento Explicativos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Future of Banking Os Gráficos En Movemento Explicativos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensións e Embalaxe: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Etiquetas: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Tecnoloxía de Produción: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Reto de Deseño: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Investigación: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiración: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Duración do Proxecto: The project started in December 2019 in New York and finished in March 2020 in New York.
Fluxo de Operacións: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Membros do Equipo: Moree Wu
Créditos das Imaxes: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.