Chick Coin Anuncio Animado by Jp Space Studio

Chick Coin Anuncio Animado by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño de Cine, Vídeo e Animación Competition Category.

BronceFilme· 2022

Chick Coin Anuncio Animado

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award de Bronce Winner in Filme Category

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Verified Award Winner

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Colors

The Design

About Chick Coin Anuncio Animado

Chick Coin é un anuncio animado feito para unha plataforma de emparellamento de traballos a tempo parcial para estudantes en Taiwán. A película dura corenta segundos en alta definición completa a vinte e catro fotogramas por segundo. Dúas personaxes da marca observan as dificultades financeiras dos estudantes amosadas nunha pantalla de televisión. Unha ranura máxica para moedas leva entón as personaxes a un mundo despreocupado e alegre, e o mundo real tamén cambia. A animación combina o debuxo a man con ilustración dixital e software de composición. A trama humorística e os efectos visuais teñen como obxectivo conectar a marca cos espectadores máis novos.

The Recognition

About the A' Design Award de Bronce

Chick Coin Anuncio Animado gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Chick Coin Anuncio Animado sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Chick Coin Anuncio Animado satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.