Prata Filme · 2022
Vessi Animation Animación de Produto
- A' Design Award de Prata 2022 in Filme
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 52,376
- Verification code 0E41991912 · Verify this award
Colors
About Vessi Animation Animación de Produto
Vessi Animation é unha animación promocional creada para unha bota. A animación presenta o produto a través de elementos visuais naturais que vinculan o calzado co estilo de vida do cliente. A auga relaciónase coas características da bota, mentres que as nubes suxiren lixeireza. A bota modelouse con técnicas de superficie dura en 3ds Max, empregando fotografías como referencia, e aplicáronse texturas de coiro. O renderizado realizouse con Redshift e as simulacións con Houdini. A animación empregouse na páxina web do produto e nas redes sociais, sen texto explicativo.
About the A' Design Award de Prata
Vessi Animation Animación de Produto gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Vessi Animation Animación de Produto sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Vessi Animation Animación de Produto é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
