Prata Filme · 2024
Freeway Loud Animación 3D de Produto
- A' Design Award de Prata 2024 in Filme
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 68,279
- Verification code DAC503F51C · Verify this award
Colors
About Freeway Loud Animación 3D de Produto
Freeway Loud é unha animación tridimensional de produto creada para unha marca de calzado. A animación presenta un zapato dentro de contornos industriais, onde as máquinas parecen darlle vida ao produto. O zapato modelouse con técnicas de superficies duras (hard surface) en 3ds Max, empregando fotografías como referencia. As texturas construíronse a partir de imaxes de coiro e pinceis dixitais, e as escenas renderizáronse con Vray a 1920 por 1080 píxeles. A animación foi realizada para uso en liña, e o obxectivo é captar a atención unicamente a través das imaxes, sen texto explicativo.
About the A' Design Award de Prata
Freeway Loud Animación 3D de Produto gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Freeway Loud Animación 3D de Produto sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Freeway Loud Animación 3D de Produto é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
