Wudang Blessing Identidade Visual by Yao Wu

Prata Publicidade · 2026

Wudang Blessing Identidade Visual

by Yao Wu

A' Design Award de Prata 2026 in Publicidade
CLIENT: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
Estimated Number of Design Views: 15,381
Verification code 8AA9DA6A23 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Wudang Blessing Identidade Visual

Wudang Blessing é un sistema de identidade visual creado para unha marca de turismo cultural. O sistema reinterpreta figuras da cultura taoísta, incluíndo o Emperador Zhenwu, os Cinco Deuses da Riqueza, Fu Lu Shou e a bendición dos estudos da Ladeira Taizi, nun estilo ilustrado contemporáneo. A tipografía integra as curvas das montañas nos trazos. Os patróns son modulares, e os gráficos vectoriais escálanse desde tarxetas de visita ata valos publicitarios. Ofrécense dous modos de cor, CMYK para impresión e RGB para pantallas. O sistema unificado substitúe imaxes dispersas e dá soporte a produtos, envases e medios dixitais.

About the A' Design Award de Prata

Wudang Blessing Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Wudang Blessing Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Wudang Blessing Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Press Kit

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
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