Poznan Marathon Medal Animación Promocional by Artmask Group

Poznan Marathon Medal Animación Promocional by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Cine, Vídeo e Animación Competition Category.

PrataFilme· 2020

Poznan Marathon Medal Animación Promocional

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award de Prata Winner in Filme Category

40,459

Verified Award Winner

Verify Award Status for #94314

Explorar máis Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Animación Promocional

A Medalla do Maratón de Poznan é unha animación promocional creada para presentar a medalla do vixésimo Maratón PKO de Poznan. A animación mostra pequenos elementos que se unen para formar a medalla, e cada elemento simboliza un ano da historia do maratón. O cordón da medalla está impreso con fotografías históricas de todas as edicións do evento, ordenadas cronoloxicamente. A medalla mide 80 por 80 por 7 milímetros e está fundida en aceiro e prata. A animación producíuse en resolución 4K para animar á inscrición na carreira do aniversario.

The Recognition

About the A' Design Award de Prata

Poznan Marathon Medal Animación Promocional gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Poznan Marathon Medal Animación Promocional sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Poznan Marathon Medal Animación Promocional é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019