Everything Aranduka Aty by Na An and Huanyi Liu

Everything Aranduka Aty by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Kuatiañe'ẽ Jejapo Competition Category.

FieroKuatiañe'ẽ· 2020

Everything Aranduka Aty

by Na An and Huanyi Liu

Client: Luxun Academy Of Fine Arts

A' Design Award Fiero Winner in Kuatiañe'ẽ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Everything Aranduka Aty

Opa mba'e ha'e peteĩ aty mokõi arandukagui, oñe'ẽva tradisiónpe guarã cultura china rehegua. Umi doce rama yvy pegua ombojoaju content principal, oñembojoajúva umi tiémpo, umi término solar ha zodíaco chino ndive. Peteĩteĩ aranduka oguereko 170 x 300 x 25 milímetro-ícha, ha ojejapo yvyra ha kuatiañe'ẽ especial-gui. Pe encuadernación ohapo umi forma pleganda arandukakuéra china yma guarégui, upévare umi páhina ojere porã ha ikatu ojepe'a peteĩchagua térã opavavépe. Pe producción oipuru laser engrave, laser impresión, kreasión ha estampado ro'ysã. Pe diseño oipuru dibujokuéra po pópe ojejapóva, arte textura ha kolor pardo yvatéva.

The Recognition

About the A' Design Award Fiero

Everything Aranduka Aty ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Everything Aranduka Aty ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Everything Aranduka Aty oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensions & Packaging: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Tags: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Production Technology: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Design Challenge: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Research: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiration: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Project Duration: The project started in March 2019 and finished in June 2019 in China.
Operation Flow: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Team Members: Huanyi Liu