Pláta Kuatiañe'ẽ · 2021
S6 Foundry Sistema de Marca ha Campaña
by Paul Robb and Moira Bartoloni
- A' Design Award Pláta 2021 in Kuatiañe'ẽ
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry Sistema de Marca ha Campaña
S6 Foundry marka ha ikypykue tipo specimen aranduka oñemoheñói omopu'ã hag̃ua peteĩ vy'a tipografía pyahúre, omboheko pe marka ñe'ẽ visual renda. Peteĩ paleta mbyti ha vy'apavẽva sa'y haku rehegua ha peteĩ forma ñe'ẽ ijojaha'ỹva ha oñemondýiva ojopy pe espíritu, ombyaty pe letra tradicional 1900 siglo feria vy'a-gui. Umi diseño oñemboheko kaleidoscopio-icha forma ha elemento kuéra rupive omoheñói hag̃ua consistencia visual oikóva umi marka jaikohápe ha peteĩ tape pyahu fuente comercial ha especial rehegua.
About the A' Design Award Pláta
S6 Foundry Sistema de Marca ha Campaña ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ S6 Foundry Sistema de Marca ha Campaña ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. S6 Foundry Sistema de Marca ha Campaña ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
