Gae Plus Yu Mba'apoha Kuatiañe'ẽ Papapy by Jaehun Kim

Gae Plus Yu Mba'apoha Kuatiañe'ẽ Papapy by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Mbo'e Jejapo Competition Category.

PlátaMbo'e· 2022

Gae Plus Yu Mba'apoha Kuatiañe'ẽ Papapy

by Jaehun Kim

Client: Visang

A' Design Award Pláta Winner in Mbo'e Category

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Verified Award Winner
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Colors

The Design

About Gae Plus Yu Mba'apoha Kuatiañe'ẽ Papapy

Gae Plus Yu ha'e peteĩ atýra kuatiañe'ẽ mba'apoha papapyrã ojejapóva mitãnguéra oñemoarandúva mbo'ehao mbyky ha mbytépe ĝuarã. Ko atýra ombojoaju peteĩ Concept aranduka ha peteĩ Drill aranduka, oñembojoapy oñondive petĩ typytã reheve ha ikatu oñemboja'o peteĩ jopy vevuívape. Peteĩteĩ aranduka oguereko peteĩ sa'y ha ta'ãnga iñambuéva, umi sa'y ohechaukáva hasyha rembiaporã. Umi ahoja oñemoĩ mbytekuãmby joapykuéramba ojapóva peteĩ kuã oñemoĩ ramo oñondive. Temimbo'ekuéra ikatu oiporavo pe tembiaporã ojoajúva ikatupyry rehe ha oñemoarandu mokõivéva aranduka peteĩ ára jave. Ko ñemohenda omboja'o umi mba'e apytu'ũgua umi apañuái reheve omoirũ haguã ñemoarandu año.

The Recognition

About the A' Design Award Pláta

Gae Plus Yu Mba'apoha Kuatiañe'ẽ Papapy ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Gae Plus Yu Mba'apoha Kuatiañe'ẽ Papapy ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Gae Plus Yu Mba'apoha Kuatiañe'ẽ Papapy ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gae Plus Yu is a math brand developed as an innovative mathematics learning system for efficient learning. The systematic learning collectively created by the ‘Concept book’ and ‘Drill book’ offers effective and rapid results to students. The students can feel a sense of accomplishment because they can conveniently select their customized textbooks and can acquire 'the most effective mathematics learning' organically through the two books.
Dimensions & Packaging: Elementary school size is 220 mm x 15 mm x 300 mm, 0.2kg weight, and Paper Material is art paper 250g. Middle school size is 215 mm x 12 mm x 285 mm, 0.16kg weight, and Paper Material is art paper 250g.
Tags: Cover design, Math, workbook, Math learning system, learnMath, workbook, mathematics learning system, learning, elementary school, middle school, high school, students, children
Production Technology: The Concept book and Drill book are manufactured in the form of one book through a temporary binding method using adhesive, but are easily detachable from each other by lightly pressing between the books at the time of use. Developed to present an effective learning method in a short time, the books can also be utilized singly as needed, providing additional convenience. Spot color printing with colors denoting difficulty and holographic foil on matte finish complements the design's spaciousness.
Design Challenge: Korean passion for math learning rivals that of any other country, but its students struggle through cramming and rote problem solving. Accordingly, Visang undertook a complete overhaul of the existing system and proposed a new structure of workbooks that fosters organic learning by fully separating the study of concepts and example types. This has brought innovation to the field and ignited a positive boom for a system in which students can personally customize their own set of textbooks.
Research: The content studied can provide motivation for learning. Visang published the 2002 mathematics workbook Gae Plus Yu through the development of an innovative math learning system. This type of systematic learning system is constantly sought after by learners. As a result, Gae Plus Yu has become Korea representative math workbook with annual sales of more than 400,000 copies and total sales over 40 million.
Inspiration: Visang designed the ‘Concept book' and ‘Drill book' with different features and colors as paired semicircles inspired by the concept of the 'circle' itself, which represents the completeness created from the two systematic learning books. When placed as a set, the two semicircles combine to form a single circle, showing the textbook's creative structural characteristics. In this way, the systematic learning effects of the two books demonstrates the significance of the brand essence 'Synergy Up.’
Project Duration: This project first began in March 2021, and was completed in October 2021 in Seoul, and is being sold in Korea in 2021.
Operation Flow: Visang applied a blue green color to the Concept book, and employed different graphics and colors according to the difficulty of the Drill book. Together, these carry the brand essence Synergy Up by being devised for students to select their desired learning levels and study two books simultaneously at a reasonable price. This establishes a new system allowing students to be more proactive in their own learning.
Patents: Book bound with seperately attaced volume, Patent No.0557442, Visang, 2017, Korea.
Team Members: Designer: Seyeon Jeong
Designer: Minyoung Lee
Designer: Jieun Lee
Creative Director: Sanghyun An
Image Credits: Visang Creative Design Lab, 2021.