Top Mercury Tenda web by Daniel Houle is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Ñanduti Jejapo Competition Category.

FieroÑanduti· 2023

Top Mercury Tenda web

by Daniel Houle

Client: Azuro Digital

A' Design Award Fiero Winner in Ñanduti Category

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Verified Award Winner
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Colors

The Design

About Top Mercury Tenda web

Top Mercury ha'e peteĩ tenda web ojejapovaʼekue peteĩ agencia de publicidad en redes sociales-pe g̃uarã. Ko tenda web oiporu efecto de movimiento, animación ha ilustración original-kuéra ohechauka hag̃ua peteĩ estética potĩ ha moderna. Ko diseño ojejapo Figma-pe ha oñemboguata Webflow-pe, ha oiko porã opa mba'ejapoha (dispositivo), buscador ha tamaño de pantalla-pe. Botón ha enlace-kuéra omoinge umi ohóvape oñemoirũ hag̃ua umi sección iñambuéva ndive. Movimiento ojejapo mbegue asy, upéicha rupi interfaz opyta ha oĩ potĩ ha sencillo ohechakuaa hag̃ua. Ko tenda web ohupyty peteĩ tasa de conversión 8 por ciento-va, upéva jecha porãve industria-pe oiporúva 5 por ciento.

The Recognition

About the A' Design Award Fiero

Top Mercury Tenda web ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Top Mercury Tenda web ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Top Mercury Tenda web oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.