Gaenyeomsuda Aranduka Temimo'arã Rehegua by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mbo'e Jejapo Competition Category.
BrónseMbo'e· 2023
Gaenyeomsuda Aranduka Temimo'arã Rehegua
Client: Mirae-N
A' Design Award Brónse Winner in Mbo'e Category
- 29,876
- Verified Award Winner
- Verify Award Status for #148329
The Design
About Gaenyeomsuda Aranduka Temimo'arã Rehegua
Gaenyeomsuda ha'e peteĩ aranduka matemática rehegua ojejapóva mitãrusu aranduka'yguáre. Ko réra ha'e peteĩ ñe'ẽ mbykyve, he'iséva umi konsepto ha'eha opa mba'e matemáticape. Pe logo ojeporu peteĩ ñe'ẽ jeguaka ta'ãnga ha peteĩ estilo ojejapóva pópe, ohechauka pe ñe'ẽ mbykyve ha jehechauka oĩva mitãrusukuéra rekópe. Pe tembiapo ha'e oñemboguata haĝua pe matemática ñehesa'ỹijo peteĩ ñemongeta angirũ ndive rami, ikatu haĝuáicha umi temimbo'e oipe'a pe aranduka ndaipóri mbaretépe. Pe aranduka ipuku 210 ha ipe 260 milímetro. Opavave rogue ojejapo laminado matte reheve, ha pe logo ha umi ta'ãnga ojehechauka oñemomýi epoxy hesakãva reheve.
The Recognition
About the A' Design Award Brónse
Gaenyeomsuda Aranduka Temimo'arã Rehegua ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Gaenyeomsuda Aranduka Temimo'arã Rehegua ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Gaenyeomsuda Aranduka Temimo'arã Rehegua ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensions & Packaging
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Tags
- Textbook,Education,Print,Design,Branding
- Production Technology
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Design Challenge
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Research
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspiration
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Project Duration
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Operation Flow
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
- Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong
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