Yic Barbecue Market Ainihin Aiki: Bayanin Gani daga Youjia Gu

Zane Yic Barbecue Market Ainihin Aiki: Bayanin Gani daga Youjia Gu mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2020

Yic Barbecue Market Ainihin Aiki: Bayanin Gani

daga Youjia Gu

Abokin Ciniki: MET Creative Brand

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

9,793

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #100459

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Yic Barbecue Market Ainihin Aiki: Bayanin Gani

Rubutun Littafi: Yic Barbecue Market bayanin gani ne da aka ƙirƙira don wani gidan cin abinci na barbecue. An gina bayanin ne bisa sautin gasa, wanda aka bayyana a matsayin Zila, wanda ke tsara taken alama da tsarin rubutun talla mafi girma. Wani ƙaramin hali mai cin nama mai suna Zila beast yana aiki a matsayin alamar kamfanin, tare da fuska mai kyau da baki a buɗe. Siffofin da'ira kamar taurari da ƙwallayen zare suna nuna taurari da sararin samaniya, suna goyon bayan jigon duniyar barbecue. Launukan lemu mai haske da shuɗi-kore suna ba bayanin salon wasa da salon zamani. An yi amfani da bayanin a fadin murabba'in mita 280 na ciki.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Yic Barbecue Market Ainihin Aiki: Bayanin Gani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Yic Barbecue Market Ainihin Aiki: Bayanin Gani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Yic Barbecue Market Ainihin Aiki: Bayanin Gani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Girma da Fakitin: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Kalmomin Alama: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Fasahar Samarwa: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Ƙalubalen Zane: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Bincike: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Wahayi: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Tsawon Lokacin Aikin: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Tsarin Aiki: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Youjia Gu, 2018
Mambobin Ƙungiya: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Godiyar Hotuna: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.