Serious Little Squid Aikin Farko: Bayanin Hoto na Kasuwanci daga Youjia Gu

Zane Serious Little Squid Aikin Farko: Bayanin Hoto na Kasuwanci daga Youjia Gu mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2020

Serious Little Squid Aikin Farko: Bayanin Hoto na Kasuwanci

daga Youjia Gu

Abokin Ciniki: MET Creative Brand

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #100470

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Serious Little Squid Aikin Farko: Bayanin Hoto na Kasuwanci

Rubutun Littafi: Serious Little Squid shine bayanin hoto na kasuwanci da aka kirkira don wata alamar gidan cin abinci. An gina bayanin ne a kusa da A Zheng, wata halitta ta kifin dorinar ruwa wanda ke wakiltar ma'aikatan ofis na birni. Cikakkun bayanai kamar hulan wuya da tsintsiya na kai suna sa halittar ta zama abin gane cikin sauki. Salon zane yana bin fina-finai na baki da fari na shiru, ta yin amfani da wasan ban dariya mai sanyi da fage mai sauki na wasan barkwanci. Jerin hotuna mai suna gidan wasan kwaikwayo na ciki yana nuna rayuwar yau da kullum a babban birni. Manufar ita ce a gina sautin alama mai kyau da kuma kusanci da masu amfani matasa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Serious Little Squid Aikin Farko: Bayanin Hoto na Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Serious Little Squid Aikin Farko: Bayanin Hoto na Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Serious Little Squid Aikin Farko: Bayanin Hoto na Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Girma da Fakitin: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Kalmomin Alama: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Fasahar Samarwa: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Ƙalubalen Zane: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Bincike: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Wahayi: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Tsawon Lokacin Aikin: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Tsarin Aiki: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Youjia Gu, 2019.
Mambobin Ƙungiya: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Godiyar Hotuna: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.