Mtn Dew AMP Game Fuel Launch Primary Function: Marufin Abin Sha by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primary Function: Marufin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Marufin Abin Sha

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Primary Function: Marufin Abin Sha

Kaddamar da Mtn Dew AMP Game Fuel wani ƙira ne na marufin abin sha da kuma asalin alama don abin shan ƙarfafawa da ake sha kai tsaye da aka yi wa masu wasannin bidiyo. An gina asalin gani domin ya dace da yanayin wasannin bidiyo da e sports yayin da ake guje wa maganganun da suka zama ruwan dare. Wani ƙaƙƙarfan tushen zane yana tallafa wa samfura, haɗin gwiwa da abubuwan da masu amfani za su fuskanta a nan gaba. An samar da cikakken saitin kayan kaddamarwa, wanda ya ƙunshi alamar, samfurin da kuma abin da mai amfani zai fuskanta. Ƙirar tana da nufin gabatar da abin shan cikin sahihiyar hanya ga 'yan wasan e sports da masu wasannin bidiyo.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Mtn Dew AMP Game Fuel Launch Primary Function: Marufin Abin Sha ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Mtn Dew AMP Game Fuel Launch Primary Function: Marufin Abin Sha ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Mtn Dew AMP Game Fuel Launch Primary Function: Marufin Abin Sha ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release