Off the Eaten Path Kunshin Abincin Ciye-Ciye by PepsiCo Design and Innovation

Off the Eaten Path Kunshin Abincin Ciye-Ciye by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2020

Off the Eaten Path Kunshin Abincin Ciye-Ciye

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

45,439

Verified Award Winner

Verify Award Status for #100582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Off the Eaten Path Kunshin Abincin Ciye-Ciye

Off the Eaten Path wani zane ne na kunshi don jerin abincin ciye-ciye na musamman da aka yi daga tsirrai. Abincin ciye-ciyen ya hada kayan lambu na gaske kamar su waken chickpea, bakin wake da fis a hade-haden da ba a saba gani ba. Kunshin ya baiwa alamar kasuwancin hoto na gani mai hade a kowace irin amfani. Zanen na da nufin taimakawa alamar kasuwancin ta fice a cikin cunkoson kasuwar abincin ciye-ciye masu inganci ga lafiya. Wani karamin rukunin masu amfani sun shiga cikin tsarin bunkasawa kuma sun bayar da ra'ayoyinsu a kowane mataki. Gudunmawar masu amfani ta jagoranci yanke shawarwarin zane kuma ta tallafawa daidaiton kwarewar alamar kasuwanci.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Off the Eaten Path Kunshin Abincin Ciye-Ciye ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Off the Eaten Path Kunshin Abincin Ciye-Ciye ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Off the Eaten Path Kunshin Abincin Ciye-Ciye yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspiration: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Read the Press Release