Co Ba Coffee Aikin Farko: Fakitin Kofi by My Linh Mac

Co Ba Coffee Aikin Farko: Fakitin Kofi by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2020

Co Ba Coffee Aikin Farko: Fakitin Kofi

by My Linh Mac

Client: Mmac

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Co Ba Coffee Aikin Farko: Fakitin Kofi

Rubutun Littafi: Co Ba Coffee wani ƙirar fakiti ne da aka ƙirƙira don wani nau'in kofi na ƙasar Vietnam. Fakitin yana gabatar da kofi na ƙwai, wani abin sha na gargajiya daga Vietnam wanda har yanzu ba a san shi sosai a wasu ƙasashe ba. Alamar kamfanin ta samo asali ne daga hoton sauƙaƙe na wanda ya kafa kamfanin. Sunan alamar ya fito daga wata kalma ta Vietnam da ke nufin inna, wanda ke tunatar da alaƙar iyali da rayuwar al'umma. An ɗauko launuka daga yanayin gonaki inda ake nomanyar wake na kofi. An yi amfani da takarda da ake sake sarrafawa da polyester wajen yin jakunkuna da kayan rubutu. Ƙirar zamani ta yi niyya ga masu shan kofi da ke kan tafiya.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Co Ba Coffee Aikin Farko: Fakitin Kofi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Co Ba Coffee Aikin Farko: Fakitin Kofi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Co Ba Coffee Aikin Farko: Fakitin Kofi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac